LeadMagic Sponsored Ad Spend Program

Program Overview

LeadMagic will sponsor high-performing LinkedIn posts from verified customers that provide genuine value to the B2B data/sales tech community.

Customer Requirements

Eligibility:

• Must be an active LeadMagic customer

• Account in good standing

• Post must go live organically first (no sponsorship guarantee upfront)

Content Requirements:

• Must tag @LeadMagic in the post

• Content must be genuinely useful (use cases, workflows, results, insights)

• Focus on YOUR results/process, with LeadMagic as enabler (not a promotional ad)

• No promotion of competing data providers (Findymail, Prospeo, Datagma, etc.)

• Acceptable to mention complementary tools (Clay, Apollo, Instantly, Smartlead, etc.)

• Must align with LeadMagic's brand voice (helpful, technical, no hype)

Performance Threshold:

• Post must achieve 50+ engagements (likes + comments + shares) within 48-72 hours of organic posting

• Minimum 10 comments demonstrating genuine engagement

• Must maintain professional tone in comments (you'll be representing LeadMagic)

Prohibited Content:

• Generic "shoutout" posts with no substance

• Pure promotional content

• Negative comparisons to other tools

• Misleading claims or unverifiable results

• Content that violates LinkedIn's policies

Benefits to Customers

Amplification:

• LeadMagic puts $[X] ad spend behind your post

• Extended reach to targeted B2B professionals

• Typically [3-5x] increase in impressions and engagement

Visibility:

• Featured in LeadMagic's social strategy

• Potential reshare from LeadMagic's company page

• Exposure to decision-makers in sales/marketing tech

Positioning:

• Establish thought leadership in data enrichment/sales tech space

• Build personal brand alongside LeadMagic's growth

• Create networking opportunities with other practitioners

Recognition:

• Potential feature in LeadMagic newsletter/marketing materials

• Priority consideration for future partnership opportunities

• [Optional: Small credit/discount for exceptional posts]

Submission Process

Step 1: Create & Post

• Create your LinkedIn post organically

• Must tag @LeadMagic

• Let it run naturally for 48-72 hours

Step 2: Submit for Consideration

Once your post hits the engagement threshold (50+ engagements, 10+ comments):

1. Open the LeadMagic application

2. Click the Support Widget

3. Select "Promotional Post"

4. Select "Sponsored Ad Spend"

5. Enter your LinkedIn post URL

6. Click Submit

Step 3: Review

• LeadMagic team reviews within [2 business days]

• We evaluate: content quality, engagement quality, brand alignment

Step 4: Sponsorship

• If approved, we launch sponsored campaign within [3-5 business days]

• Campaign runs for [7-14 days]

• You'll receive performance report after campaign ends

Step 5: Reporting

• Final metrics shared via email

• Includes: additional impressions, engagement, reach data

Content Ideas That Work

High-Performing Post Types:

• "How I built my [enrichment/prospecting] waterfall" (with LeadMagic as key component)

• "Results from switching to LeadMagic" (with specific metrics)

• "My Clay workflow for [specific use case]" (featuring LeadMagic)

• "Cost comparison breakdown" (showing LeadMagic ROI)

• "How I solved [specific problem]" (using LeadMagic + other tools)

Example Hook Formats:

• "I analyzed 50K contacts across 5 data providers. Here's what I found..."

• "Our enrichment costs dropped 73% after rebuilding our waterfall..."

• "Most people waste $XXX/month on data. Here's my actual workflow..."

FAQ

Q: Can I submit a post that hasn't hit the threshold yet?
A: No. The organic performance validates that the content resonates before we invest ad spend.

Q: What if my post is about Clay workflows and barely mentions LeadMagic?
A: That's fine as long as LeadMagic is tagged and clearly part of the solution. We sponsor useful content, not ads.

Q: Can I mention other data providers?
A: You can mention them in comparison contexts, but not promotional contexts. "I tested LeadMagic vs X" is fine. "Check out X, they're great" is not.

Q: How much ad spend do you put behind posts?
A: Varies by content quality and target audience.

Q: Can I submit multiple posts?
A: Yes! No limit on submissions, but each must meet the criteria independently.

Q: Do I need to disclose the sponsorship?
A: The organic post is yours—no disclosure needed. Once we sponsor it, LinkedIn automatically adds "Promoted" label.

Program Terms

• LeadMagic reserves right to approve/decline any submission

• Sponsorship is at LeadMagic's discretion and may change without notice

• Customers must maintain active account during campaign period

• LeadMagic may discontinue program at any time

• By participating, customers grant LeadMagic right to amplify and reshare content

Want to Maximize Your Chances of Approval?

• Focus on specific, actionable insights

• Include real numbers/results where possible

• Make it about the problem/solution, not just the tool

• Engage genuinely in your comments section

• Tag @LeadMagic naturally in context